| Features & Benefits MarketLinks can dramatically improve the exposure and online visibility of your books.
| Make your titles more readily discoverable on major search engines, author sites, partner sites, product reviews, portals, and more |
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Boost organic search results across the major search engines |
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Generate higher user traffic to your Web site |
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Reach more customers via more channels |
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Syndicate your MarketLinks to portals, aggregators, product reviewers and other Web sites devoted to your topical areas |
| Instantly enhance every aspect of your online marketing -, usability, metrics, viral marketing, reporting, navigation and more |
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Enable one-click access to instant ordering or for more information like author bios, related books and more |
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Improve cross-sell of related books -- expose customers to new products instantaneously, right in context |
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Measure customer traffic/sales referred by MarketLinks whether purchased on your own site or via other channels |
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Reduce online ad program maintenance costs |
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Easy to set up on your site; requires minimal IT effort and bestows all the classic benefits of using an open standard such as support, scalability and interoperability |
| Enrich the content and scope of your book information |
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Deliver more “granular” products on the Web -- individual chapters, sections, tables, illustrations, recipes, etc. |
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Improve navigation both within and among products |
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Offer more flexible packaging/bundling |
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Create permanent links which will never be broken and which can be easily updated |
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